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About Us

“Vitrine” means glass display case - a place where beautiful, valuable things are showcased for the world to see (and admire). That’s exactly what we set out to do: shine a light on the incredible talent within the Brazilian community in Ireland without putting anyone behind glass, of course.

The project began in 2020, thanks to the vision (and big heart) of Juliana Bolger, known as Juh. After arriving in Ireland in 2013, Juh found support, friendship, and opportunity through the Brazilian community here. Vitrine was her way of giving back: a love letter to the people who helped her feel at home, now turned into a powerful platform on Instagram. She was soon joined by her sister, Larissa Rocha, who embraced both the beauty and chaos of managing such a vibrant initiative.​​

Give us a follow on Instagram and step into a vibrant world where Brazilian brilliance takes centre stage! Support these incredibly talented professionals and discover a universe of products and services you never knew you needed, but won’t be able to live without.

Our  Mission

At its core, Vitrine has two big goals: To support small Brazilian businesses in Ireland, helping them share, grow, and improve their products and services; and to inspire and connect by sharing success stories, motivation, practical tools, and a good dose of encouragement across the Brazilian community.

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Our mission? To celebrate and promote Brazilian culture in Ireland, build meaningful connections, and grow stronger together. Today, there are over 1,000 Brazilian entrepreneurs lighting up Ireland with everything from food to fashion, beauty to tech - and more than 9,000 followers cheering them on via our Instagram page.

Vitrine Magazine

Vitrine Magazine is the first publication produced entirely in English with a dedicated focus on Brazilian businesses. This initiative not only filled a unique gap in the market but also created a valuable platform to showcase the work, talent, and entrepreneurial spirit of the Brazilian community.

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Following the success of its debut, the magazine went on to publish additional editions, each one further strengthening its presence and deepening its connection with both readers and businesses. These editions reinforced Vitrine’s role as a bridge between cultures.

Meet The Team

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Juh Bolger

Founder & Editor

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Larissa Rocha

Digital Marketing & Content Review Associate

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